One Week to the Big Apple: Stef Mouchie Defies Odds at New York Fashion Week.

Stef Mouchie, a sustainable fashion label based in Toronto, has embarked on an extraordinary journey that has taken them from the streets of Canada to the global stage of New York Fashion Week FW24. Collaborating with stylist Joshua Pasquale, the brand unveiled an unforgettable collection that defied expectations and showcased the best of Canadian fashion.

The luxury office-wear collection, crafted by Toronto designer Ethan Wingate, was a testament to Stef Mouchie's commitment to sustainability and innovation. Each piece in the collection was designed with the modern woman in mind, offering a blend of versatility, sustainability, and luxury that resonated with the audience.

From structured blazers to flowing angelic trench coats, every garment in the collection exuded boldness and sophistication, reflecting the essence of New York City fashion. Unique details such as metal loops and asymmetric cuts, paired with a palette of vibrant and muted tones, underscored the collection's theme of blending traditional elegance with avant-garde design.

The styling for the show, done by Joshua Pasquale, received high praise from The Washington Square News. The accessories, sourced from Canadian designers Sol Kyst Sunglasses, Imagomillinery Hats, and Carolily Jewelry, were particularly noted for their ability to elevate the already fashionable office attire into proper runway looks.

For Joshua Pasquale, who had previously styled at Paris Fashion Week SS24, collaborating with Stef Mouchie was an opportunity to showcase the power of artistic collaboration and a shared love for beauty. Despite having only a week to coordinate, style, and tailor the show, the duo worked tirelessly to create an impact in New York. They proved Canadians, like their winters, are full of grit and hardiness. The two used their diplomacy, passion, and love for beauty to defy odds. 

Stef Mouchie's debut at New York Fashion Week marks a significant milestone in the brand's journey. It is a testament to their dedication to social and environmental responsibility, as well as their commitment to producing ethically made pieces that promote fair wages and safe work environments.

The opportunity to showcase at New York Fashion Week is a dream come true for Stef Mouchie, but it is also a stepping stone to even greater ambitions. The brand dreams of showing in European fashion cities like London, Paris, and Milan, and sees their debut in New York as a giant leap forward towards that goal.

All the support from fans, friends, and family means the world to Stef Mouchie, and they see their journey as a collective effort. As they continue to make waves in the fashion world, their story serves as an inspiration to aspiring designers and a showcase of Canadian fashion talent on the global stage.

Shop the New York Fashion Week runway and get Stef Mouchie's collection: Versatile. Sustainable. Luxury.


You may also like

View all
Example blog post
Example blog post
Example blog post